Technological advances profoundly impact corporate event management. Big data and analytics tools enable event managers to gather insights into attendee behavior, preferences, and engagement levels. AI-powered chatbots provide instant customer support and answer attendee questions. Event managers can use digital tools to reduce paper waste, track carbon footprints, and implement eco-friendly practices. The developments have transformed how events are planned and executed, creating a growing need for corporate event management services. Managing virtual events requires different skills and tools, including virtual event platforms and streaming technology.
The global corporate event management market was valued at $286.3 billion in 2017 and is expected to reach $1.1 trillion by 2031, expanding at a CAGR of 10.5 percent. Corporate event growth is driven by globalization, free trade, favorable government support, and developed infrastructure. A rise in demand for exhibitions and meetings among key global companies fuels the market’s growth. Virtual and hybrid events will become more popular as new technologies like AI, AR, and VR are embraced. Events sponsored by market giants to spread awareness of their products and services boost the market for corporate events.
This edition of Manage HR brings insights into the latest developments in corporate event management and how companies align with the latest trends for increasing personalized recommendations improving the overall attendee experience.
It features a thought leadership article from Donna Grici, Vice President, Talent, Culture & Diversity, Equity & Inclusion at Eversource Energy, who sheds light on how an organization’s branding plays a significant role as the expectations and motivators of experienced and emerging talent naturally differ. It also features an article from Courtney Abraham, Leadership, Strategy, Change Management, Engagement at Current Lighting, who emphasizes how collaboration, cooperation, creativity, and emotional intelligence are vital areas companies must invest in to develop and retain their employees.
In this edition of Manage HR, we also bring you the story of the top corporate event management companies delivering invaluable for tailoring future events to attendees’ preferences. Corporate event management provides valuable analytics that help organizations make informed decisions about their events.
In this edition featuring the top Corporate Event Management Companies in 2023, we hope you find the right partner to meet your organization’s needs.
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